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Groups of MBA in Marketing Data Analytics students, in self-managed teams, will focus on a data-driven, marketing problem for the duration of the semester. Students will consult with a business client, together with the course instructor and their teammates to complete a culminating curricular project. Project structure, progress, and deliverables will be formulated and managed by student teams to accomplish business client needs and objectives.
CIS 505 (Database Concepts); CIS 570 (Business Intelligence); CIS 575 (Applied Data Mining and Analytics in Business); CIS 576 (Business Data Visualization) or CIS 601 (Enterprise Computing and Systems Integration); MKT 651 (Applied Data Analytics or concurrent registration); Must be enrolled in one of the following Levels: Graduate (GR) OR Professional (PR)